Small Business and Floral Design Workshop Recap

Small Business and Floral Design Workshop Recap

I’m so excited to share a recap of the Small Business and Floral Design Workshop I hosted in April! Caroline and Jenna from Bloom Fresh Flowers in Alexandria, Virginia, traveled in for an entire day devoted to specifically diving into their business!

After getting to know each other over breakfast and coffee, we got started with the workshop content. We discussed how to market your floral design business, book clients, create design proposals, and more! We planned out a strategy for Caroline and Jenna by discussing the long-term goals for Bloom Fresh Flowers and breaking them down into manageable steps. Specifically, we talked about streamlining their current processes, finding more ideal clients, and ways to invigorate their marketing and online presence! After a break for lunch, we had some fun designing bouquets and centerpieces! Sarah Vanderford Photography was there to capture some candid shots of us working, as well as our gorgeous final designs, and I have loved looking at the #courtneyinghramworkshop hashtag to see how they are using their images!

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Private Business & Wedding Floral Design Workshop Recap

Private Business & Wedding Floral Design Workshop Recap

I am SO excited to share a recap of a Private Business and Floral Design workshop I hosted in February! I welcomed the ladies behind the Corner House B&B, Jenny and Kelley, into our home and studio for an entire day full of learning and we had an amazing time together! The Corner House B&B is in Rockport, Indiana, so it was such an honor to welcome these ladies who flew in from a different state for the workshop, and it was so fun being able to devote the entire day to specifically diving into their business!

We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about marketing, the booking process, creating design proposals, and more! We talked about how to market your new business without going into debt, how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research, and how to create proposals that convert and showcase the creative vision of both you and your client! We made an action plan for the Corner House and discussed their overarching goals and broke it up into manageable steps. Specifically, we focused on streamlining and ways to invigorate their marketing efforts and online presence!

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Winter Business & Wedding Floral Design Workshop

Winter Business & Wedding Floral Design Workshop

am SO excited to share a recap of the January Business and Floral Design workshop! We welcomed the workshop attendees into our home and studio for an entire day full of learning, laughter and the beginning of new friendships, and we all had an amazing time together! The attendees came in Virginia and Pennsylvania, and it was so fun being together and getting to know everyone!

We started off the day with coffee/tea and breakfast and then dove straight into the content…

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Business and Floral Design Workshop Recap!

Business and Floral Design Workshop Recap!

I am SO excited to share a recap of the November Business and Floral Design workshop! We welcomed the workshop attendees into our home and studio for an entire day full of learning, laughter and the beginning of new friendships, and we all had an amazing time together! The attendees came from all over the East Coast- including flying in from Boston and New Hampshire, and then driving from Maryland and Virginia, and it was so fun being together and getting to know everyone!

We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about the client experience, marketing, and the booking process. We talked about finding ideal clients, how to market your business in a smart way (mainly using social media marketing and cultivating vendor relationships), and how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research! Those topics took us all the way up to lunch, where then we ate some delicious chili and snacks, (thanks Jason and Janna!) and then we jumped into the bouquet design!

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I'm a Panelist at the Creative at Heart Conference!!

I'm a Panelist at the Creative at Heart Conference!!

Have you been hearing all the buzz around the Creative At Heart Conference? This has been on my "business bucket list" to attend for SO long, ever since it first began really, and I've seen how it has impacted the lives of so many of my friends and fellow small business owners. Well, friends, today is a BIG day!! I'm so excited to officially announce that I'll be joining the lineup of 40 (yes, 40!!) educators for Creative at Heart Round 8 in November!! I'll be a panelist, sharing about wedding floral design and leading small group discussions along with a few other awesome ladies! I can't wait to meet so many new (& old) friends at the beautiful Winmock in North Carolina this year! I have always wanted to attend this conference, and I'm so excited that I finally am!! :) If you've had major "fomo" over Creative at Heart,  make this your year to register- I would love to see you there!! Tickets go on sale TONIGHT at 8pm EST so set your alarm & grab your seat as soon as you can!! Want more details?! Go to the C@H Instagram or website to learn more!! Now comment below if you're hoping to hang out with me in North Carolina this November!! :)

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Cupcakes, Crowns and Cocktails Workshop Recap!

Cupcakes, Crowns and Cocktails Workshop Recap!

Flower crowns are one of my favorite things ever! Pair that with fun ladies, Tianna at Yours Truly Portraiture and lots of sweet snacks and drinks, and you have yourself an amazing flower crown design party! We had a blast a few weeks ago at Cupcakes, Crowns, and Cocktails, a flower crown workshop held at the Studio at Chelsea Commons in Chesapeake! We had such an awesome time creating flower crowns together, while enjoying laughs and hilarious stories, and all the pretty details were captured beautifully by Tianna! Thanks so much to each of the girls who joined in- I enjoyed being able to share my love of flowers with each of you, and you all did a phenomenal job with your flower crowns! :)

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