I’m so excited to share a recap of the Small Business and Floral Design Workshop I hosted in April! Caroline and Jenna from Bloom Fresh Flowers in Alexandria, Virginia, traveled in for an entire day devoted to specifically diving into their business!
After getting to know each other over breakfast and coffee, we got started with the workshop content. We discussed how to market your floral design business, book clients, create design proposals, and more! We planned out a strategy for Caroline and Jenna by discussing the long-term goals for Bloom Fresh Flowers and breaking them down into manageable steps. Specifically, we talked about streamlining their current processes, finding more ideal clients, and ways to invigorate their marketing and online presence! After a break for lunch, we had some fun designing bouquets and centerpieces! Sarah Vanderford Photography was there to capture some candid shots of us working, as well as our gorgeous final designs, and I have loved looking at the #courtneyinghramworkshop hashtag to see how they are using their images!
Caroline and Jenna learned my process for designing bridal bouquets and centerpieces, and Jenna designed her own bouquet, while Caroline designed her own compote centerpiece! It was so fun to teach both designs and watch their creativity run with this fun color palette!
After that, we spent more time discussing other aspects of a wedding floral design business, like planning, ordering, pricing, and organizing materials. I explained how my pricing system is set up for consistency, how I build a recipe (the floral elements included in a wholesale order), and the systems I use to stay organized and provide a great experience for each client. I also showed them around many features of Honeybook - one of my favorite programs to manage the back end of my small business.
I had so much fun working with Caroline and Jenna as they learned valuable skills and information they can use to grow their business! I’m honored that they chose to invest in this educational experience, and it was such a joy to get to know and spend the day with them. I miss them already!!! If you’re interested in attending an upcoming workshop, leave your email address in the box below to be added to our wait list!
Thank you to Sarah Vanderford Photography for photographing!