I am SO excited to share a recap of the November Business and Floral Design workshop! We welcomed the workshop attendees into our home and studio for an entire day full of learning, laughter and the beginning of new friendships, and we all had an amazing time together! The attendees came from all over the East Coast- including flying in from Boston and New Hampshire, and then driving from Maryland and Virginia, and it was so fun being together and getting to know everyone!
We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about the client experience, marketing, and the booking process. We talked about finding ideal clients, how to market your business in a smart way (mainly using social media marketing and cultivating vendor relationships), and how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research! Those topics took us all the way up to lunch, where then we ate some delicious chili and snacks, (thanks Jason and Janna!) and then we jumped into the bouquet design!Read More