I’m so excited to share a recap of the Small Business and Floral Design Workshop I hosted in April! Caroline and Jenna from Bloom Fresh Flowers in Alexandria, Virginia, traveled in for an entire day devoted to specifically diving into their business!
After getting to know each other over breakfast and coffee, we got started with the workshop content. We discussed how to market your floral design business, book clients, create design proposals, and more! We planned out a strategy for Caroline and Jenna by discussing the long-term goals for Bloom Fresh Flowers and breaking them down into manageable steps. Specifically, we talked about streamlining their current processes, finding more ideal clients, and ways to invigorate their marketing and online presence! After a break for lunch, we had some fun designing bouquets and centerpieces! Sarah Vanderford Photography was there to capture some candid shots of us working, as well as our gorgeous final designs, and I have loved looking at the #courtneyinghramworkshop hashtag to see how they are using their images!Read More