Winter Business & Wedding Floral Design Workshop

Courtney Inghram Wedding Florist Business Education Workshop Richmond and Charlottesville Virginia

I am SO excited to share a recap of the January Business and Floral Design workshop! We welcomed the workshop attendees into our home and studio for an entire day full of learning, laughter and the cultivation of friendships, and we all had an amazing time together! The attendees came in from all over Virginia and Pennsylvania, and it was so fun being together and diving into each attendee's business!

We started off the day with coffee/tea and breakfast and then dove straight into the content- where I taught about marketing, the booking process, creating design proposals, and more! We talked about how to market your new business without going into debt, how to book brides in a simple and straightforward way that doesn’t involve dozens of emails, time spent tweaking proposals and research, and how to create proposals that convert and showcase the creative vision of both you and your client! Those topics took us all the way up to lunch, and then after that, we jumped into the bouquet design! Corrin Jasinski Photography took all the photos for the workshop, and captured some shots of us all “in the zone” working on our bouquets!

I demonstrated how to design my signature bridal bouquet, and walked the attendees through the process, and then it was time for each of them design their own! It was so inspiring and refreshing watching each of them put their own spin on their bridal bouquets and seeing their style come to life! As they worked, I gave each attendee one-on-one instruction and got so excited seeing each of them designing! We also each designed our own floral hair combs too!

Then my amazing and talented friend Corrin took head-shots and detail shots of each of the attendees and their bouquets and floral combs so they could immediately put them to good use in their portfolios and for their social media! I have loved looking at the #courtneyinghramworkshop hashtag over the last few weeks to see them sharing all their pictures!!

Afterwards, we launched into several more hours of content where I taught about pricing, ordering flowers, recipe building, sustainable systems, and more! We talked about how to create a no-haggle pricing system that works for you, in addition to a breakdown of flower ordering and recipes (what elements and types of flowers to include each time you create a wholesale order), how to price your work, and the systems to use to keep the business organized and to give each client a consistent and lovely experience!

It was such a joy to spend time with each of the attendees and learn about their businesses, goals, dreams and their lives, and I’m so honored that each one of them chose to invest in this educational experience! Thank you to my sweet new friends!! It was so hard to say goodbye- I didn’t want them to leave after such an amazing day together! If you’re interested in attending an upcoming workshop, pop your email into the box below to be added to our waitlist!




Courtney Inghram Wedding Florist Business Education Workshop Richmond and Charlottesville Virginia
Courtney Inghram Wedding Florist Business Education Workshop Richmond and Charlottesville Virginia
Courtney Inghram Wedding Florist Business Education Workshop Richmond and Charlottesville Virginia
Courtney Inghram Wedding Florist Business Education Workshop Richmond and Charlottesville Virginia

Just one more series of pictures of the attendees and their designs… they are all so incredible and inspiring, and it was such an honor to spend the day with each of them! Thank you again to Corrin for these gorgeous pictures!

Also, thanks to these two lovely ladies below for their help throughout the day!! <3

Interested in attending the next workshop? Be sure to put your email on our Education Newsletter so we can add you to the waitlist, and email me directly with any questions! :) courtney@courtneyinghram.com